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Strategic copywriting : how to create effective advertising /

Applegate, Edd

Strategic copywriting : how to create effective advertising / Edd Applegate - Lanham, Md. : Rowman & Littlefield, c2005 - 253 p. : ill.

Includes bibliographical references and index

ISBN: 9780742530683

Subjects--Topical Terms:
Advertising copy.
COPY WRITERS--VOCATIONAL GUIDANCE--UNITED STATES

LC Class. No.: HF5825 / A664S

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Strategic copywriting : how to create effective advertising /

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