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Out of nowhere : the inside story of how Nike marketed the culture of running /

Hollister, Geoff

Out of nowhere : the inside story of how Nike marketed the culture of running / Geoff Hollister - Maidenhead : Meyer & Meyer Sport, 2008 - 327 p. : ill. (some col.)

ISBN: 9781841262345

Subjects--Personal Names:
HOLLISTER, GEOFF

Subjects--Corporate Names:
NIKE (FIRM)--HISTORY

Subjects--Topical Terms:
SPORTING GOODS INDUSTRY--HISTORY--UNITED STATES
SPORTS--MARKETING--UNITED STATES
RUNNING SHOES--HISTORY--UNITED STATES
RUNNING--EQUIPMENT AND SUPPLIES--HISTORY--UNITED STATES
SPORTS--ECONOMIC ASPECTS--HISTORY

LC Class. No.: HD9992 .U64N54 / H644O

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Out of nowhere : the inside story of how Nike marketed the culture of running /

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