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Handbook on tourism market segmentation : maximising marketing effectiveness /

Handbook on tourism market segmentation : maximising marketing effectiveness / a report produced for the Market Intelligence Group of the European Travel Commission (ETC) and for the World Tourism Organization (UNWTO) by the University of Bedfordshire - Madrid : The Organization, 2007 - 120 p. : ill.

Includes bibliographical references

ISBN: 9789284412075

Subjects--Topical Terms:
TOURISM--MARKETING
TOURISM--MARKETING--CASE STUDIES

LC Class. No.: G155 .A1 / H362

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Handbook on tourism market segmentation : maximising marketing effectiveness /

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