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Zag : the number-one strategy of high-performance brands /

Neumeier, Marty

Zag : the number-one strategy of high-performance brands / Zag : the #1 strategy of high-performance brands a whiteboard overview by Marty Neumeier - Berkeley, Calif. : AIGA, c2007 - 178 p. : ill.

Cover title: Zag : the #1 strategy of high-performance brands

Includes bibliographical references and index

ISBN: 9780321426772

Subjects--Topical Terms:
BRAND NAME PRODUCTS
BRAND NAME PRODUCTS--PLANNING

LC Class. No.: HD69 .B7 / N485Z

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Zag : the number-one strategy of high-performance brands /

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