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Brand Hollywood : selling entertainment in a global media age /

Grainge, Paul

Brand Hollywood : selling entertainment in a global media age / Paul Grainge. - London : Routledge, 2008. - 212 p. : ill.

Includes bibliographical references and index

ISBN: 9780415354059

Subjects--Topical Terms:
MOTION PICTURES--MARKETING--UNITED STATES
CORPORATE IMAGE
BRAND NAME PRODUCTS

LC Class. No.: PN1995.9.M29 / G724B

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Brand Hollywood : selling entertainment in a global media age /

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