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The origin of brands : discover the natural laws of product innovation and business survival /

Ries, Al

The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries - New York, N.Y. : HarperBusiness, c2004 - 308 p. : ill.

Includes index

0060570148


BRAND NAME PRODUCTS
BRANDING (MARKETING)
BRAND NAME PRODUCTS--MANAGEMENT
NEW PRODUCTS--MANAGEMENT

HD69 .B7 / R537O

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