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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /

Aaker, David A.

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker - New York, N.Y. : Free Press, c2004 - 348 p. : ill.

Includes bibliographical references and index

ISBN: 9780743249386

Subjects--Topical Terms:
BRAND NAME PRODUCTS--PLANNING
BRAND NAME PRODUCTS--MANAGEMENT
BRAND NAME PRODUCTS--VALUATION--MANAGEMENT
BRANDING (MARKETING)

LC Class. No.: HD69 .B7 / A243B

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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /

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