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Kellogg on advertising & media : the Kellogg School of Management /

Kellogg on advertising & media : the Kellogg School of Management / Kellogg on advertising and media : the Kellogg School of Management edited by Bobby J. Calder - Hoboken, N.J. : Wiley, c2008 - 292 p. : ill.

Includes bibliographical references and index

ISBN: 9780470119860

Subjects--Topical Terms:
ADVERTISING MEDIA PLANNING
ADVERTISING

LC Class. No.: HF5826.5 / K444

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Kellogg on advertising & media : the Kellogg School of Management /

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