The ultimate book of business brands : insights from the world's 50 greatest brands /
The ultimate book of business brands : insights from the world's 50 greatest brands / Stuart Crainer, Des Dearlove - New ed. - Oxford : Capstone, 2003 - 216 p. - Capstone reference .
Includes bibliographical references and index
1841124397
Brand name products
Product management
HD69 .B7 / C724U 2003