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The ultimate book of business brands : insights from the world's 50 greatest brands /

Crainer, Stuart

The ultimate book of business brands : insights from the world's 50 greatest brands / Stuart Crainer, Des Dearlove - New ed. - Oxford : Capstone, 2003 - 216 p. - Capstone reference .

Includes bibliographical references and index

1841124397


Brand name products
Product management

HD69 .B7 / C724U 2003

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