Strategic brand management : building, measuring, and managing brand equity /
Keller, Kevin Lane
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller - 3rd ed. , Pearson international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008 - 692 p. : col. ill.
Includes bibliographical references and index
9780132336222
Brand name products--Management
HD 69 .B7 / K444S 2008
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller - 3rd ed. , Pearson international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008 - 692 p. : col. ill.
Includes bibliographical references and index
9780132336222
Brand name products--Management
HD 69 .B7 / K444S 2008
