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Media programming : strategies and practices /

Eastman, Susan Tyler

Media programming : strategies and practices / Media programming : strategies & practices Susan Tyler Eastman, Douglas A. Ferguson - 8th ed. , international student ed. - Australia : Thomson/Wadsworth, c2009 - 466 p. : ill.

Cover title: Media programming : strategies & practices

Includes bibliographical references and indexes

ISBN: 9780495503071

Subjects--Topical Terms:
TELEVISION PROGRAMS--PLANNING
RADIO PROGRAMS--PLANNING
CABLE TELEVISION--PLANNING

LC Class. No.: PN1992.55 / E277M 2009

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