BU Library and Learning Space

Trump University branding 101 : how to build the most valuable asset of any business /

Sexton, Don

Trump University branding 101 : how to build the most valuable asset of any business / Don Sexton - Hoboken, N.J. : Wiley, c2008 - 316 p. : ill.

Includes index

9780470189009


Branding (Marketing)
Brand name products--Management
Corporate image

HF5415.1255 / S497T

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