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Marketing research /

McDaniel, Carl, Jr.

Marketing research / Carl McDaniel, Jr., Roger Gates - 7th ed. - Hoboken, N.J. : Wiley, c2007 - 623 p. : ill. (chiefly col.), col. maps + 1 CD-ROM

Includes bibliographical references and index

ISBN: 9780471755289

Subjects--Topical Terms:
MARKETING RESEARCH

LC Class. No.: HF5415.2 / M322M 2007

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