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Global marketing /

Gillespie, Kate

Global marketing / Kate Gillespie, Jean-Pierre Jeannet, H. David Hennessey - 2nd ed. - Boston, Mass. : Houghton Mifflin, c2007 - 619 p. : col. ill., col. maps

Includes bibliographical references and indexes

ISBN: 9780618659531

Subjects--Topical Terms:
Export marketing
Export marketing--Management
International business enterprises--Management

LC Class. No.: HF1416 / G544G 2007

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