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Luxury brand management : a world of privilege /

Chevalier, Michel

Luxury brand management : a world of privilege / Michel Chevalier, Gerald Mazzalovo - Singapore : Wiley, 2008 - 423 p. : ill.

Includes bibliographical references and index

ISBN: 9780470823262

Subjects--Topical Terms:
BRAND NAME PRODUCTS--MANAGEMENT
BRANDING (MARKETING)
LUXURIES--MARKETING

LC Class. No.: HD69 .B7 / C438L

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Luxury brand management : a world of privilege /

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