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Spanning silos : the new CMO imperative /

Aaker, David A.

Spanning silos : the new CMO imperative / David A. Aaker - Boston, Mass. : Harvard Business School Press, c2008 - 217 p. : ill.

Includes bibliographical references and index

ISBN: 9781422128763

Subjects--Topical Terms:
MARKETING--MANAGEMENT

LC Class. No.: HF5415.13 / A243S

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