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Powerlines : words that sell brands, grip fans, and sometimes change history /

Cone, Steve

Powerlines : words that sell brands, grip fans, and sometimes change history / Steve Cone - New York, N.Y. : Bloomberg Press, 2008 - 251 p. : ill.

Includes bibliographical references and index

ISBN: 9781576603048

Subjects--Topical Terms:
SLOGANS
BRAND NAME PRODUCTS
MARKETING
ADVERTISING

LC Class. No.: HF6135 / C663P

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Powerlines : words that sell brands, grip fans, and sometimes change history /

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