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Marketing communications : a brand narrative approach /

Dahlen, Micael

Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith - Chichester : Wiley, 2010 - 584 p. : col. ill.

Includes bibliographical references and index

ISBN: 9780470319925

Subjects--Topical Terms:
Communication in marketing
Branding (Marketing)

LC Class. No.: HF 5415.123 / D334M

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Marketing communications : a brand narrative approach /

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