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Applied public relations : cases in stakeholder management /

McKee, Kathy Brittain

Applied public relations : cases in stakeholder management / Kathy Brittain McKee, Larry F. Lamb - 2nd ed. - New York, N.Y. : Routledge, 2009 - 288 p. : ill.

Includes bibliographical references and index

ISBN: 9780415999168

Subjects--Topical Terms:
Public relations--Case studies

LC Class. No.: HD59 / M324A 2009

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Applied public relations : cases in stakeholder management /

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