Global marketing : foreign entry, local marketing & global management /
Johansson, Johny K.
Global marketing : foreign entry, local marketing & global management / Global marketing : foreign entry, local marketing, and global management Johny K. Johansson - 5th ed. , McGraw-Hill international ed. - Boston, Mass. : McGraw Hill, 2009 - 662 p. : ill.
Includes bibliographical references and indexes
9780071263627
Export marketing
Export marketing--Management
HF1416 / J632G 2009
Global marketing : foreign entry, local marketing & global management / Global marketing : foreign entry, local marketing, and global management Johny K. Johansson - 5th ed. , McGraw-Hill international ed. - Boston, Mass. : McGraw Hill, 2009 - 662 p. : ill.
Includes bibliographical references and indexes
9780071263627
Export marketing
Export marketing--Management
HF1416 / J632G 2009
