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Branding with brains : the science of getting customers to choose your company /

Walvis, Tjaco

Branding with brains : the science of getting customers to choose your company / Tjaco Walvis - Harlow : Financial Times Prentice Hall, 2010 - 244 p. : ill.

Includes bibliographical references and index

ISBN: 9780273719953

Subjects--Topical Terms:
Branding (Marketing)--Psychological aspects

LC Class. No.: HF 5415.1255 / W348B

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Branding with brains : the science of getting customers to choose your company /

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