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Strategic communications for nonprofit organizations : seven steps to creating a successful plan /

Patterson, Sally J.

Strategic communications for nonprofit organizations : seven steps to creating a successful plan / Sally J. Patterson, Janel M. Radtke - 2nd ed. - Hoboken, N.J. : Wiley, c2009 - 274 p. : ill.

Includes bibliographical references and index

ISBN: 9780470401224

Subjects--Topical Terms:
Nonprofit organizations--Marketing--Planning
Advocacy advertising--Planning
Institutional advertising--Planning

LC Class. No.: HF5415 / P377S 2009

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Strategic communications for nonprofit organizations : seven steps to creating a successful plan /

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