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Relationship marketing : creating stakeholder value /

Christopher, Martin

Relationship marketing : creating stakeholder value / Martin Christopher, Adrian Payne, David Ballantyne - Oxford : Butterworth-Heinemann, 2007 - 242 p. : ill.

Includes bibliographical references and index

ISBN: 9780750648394

Subjects--Topical Terms:
Relationship marketing

LC Class. No.: HF 5415.55 / C474R

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Relationship marketing : creating stakeholder value /

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