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PR 2.0 : new media, new tools, new audiences /

Breakenridge, Deirdre

PR 2.0 : new media, new tools, new audiences / Deirdre Breakenridge - Upper Saddle River, N.J. : FT Press, 2008 - 284 p.

Includes bibliographical references and index

ISBN: 9780321510075

Subjects--Topical Terms:
Public relations
Mass media and business

LC Class. No.: HD59 / B732P

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