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Brand society : how brands transform management and lifestyle /

Kornberger, Martin 1974-

Brand society : how brands transform management and lifestyle / Martin Kornberger - Cambridge : Cambridge Univ. Press, 2010 - 308 p.

Includes bibliographical references and index

ISBN: 9780521726900

Subjects--Topical Terms:
Brand name products
Brand name products--Management
Popular culture

LC Class. No.: HD 69 .B7 / K676B

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Brand society : how brands transform management and lifestyle /

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