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Marketing in travel and tourism /

Middleton, Victor T.C.

Marketing in travel and tourism / Victor T.C. Middleton, Alan Fyall and Michael Morgan, ; with contributions from Ashok Ranchhod - 4th ed. - Amsterdam : Elsevier, 2009 - 502 p. : ill. (chiefly col.)

Includes bibliographical references and index

ISBN: 9780750686938

Subjects--Topical Terms:
Tourism--Marketing

LC Class. No.: G 155 .A1 / M522M 2009

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