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Pharmaceutical marketing : principles, environment, and practice /

Pharmaceutical marketing : principles, environment, and practice / Mickey C. Smith ... [et al.] - New York, N.Y. : Informa Healthcare, c2010 - 371 p. : ill.

Includes bibliographical references and index

ISBN: 9780789015839

Subjects--Topical Terms:
Drugs--Marketing
Pharmaceutical industry

LC Class. No.: HD 9665.5 / P427

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Pharmaceutical marketing : principles, environment, and practice /

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