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Brand medicine : the role of branding in the pharmaceutical industry /

Brand medicine : the role of branding in the pharmaceutical industry / edited by Tom Blackett and Rebecca Robins - New York, N.Y. : Palgrave Macmillan, 2001 - 308 p. : ill. (some col.)

Includes bibliographical references and index

ISBN: 9780333930984

Subjects--Topical Terms:
Pharmaceutical industry--United States
Drugs--Marketing--United States
Branding (Marketing)--United States
Brand choice--United States
Brand name products--United States
Drug industry--United States
Advertising--United States
Consumer satisfaction--United States
Drug labeling--United States
Drug packaging--United States

LC Class. No.: HD 9666.5 / B726

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Brand medicine : the role of branding in the pharmaceutical industry /

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