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Advertising media : workbook and sourcebook /

Kelley, Larry D. 1955-

Advertising media : workbook and sourcebook / Larry D. Kelley and Donald W. Jugenheimer - 2nd ed. - Armonk, N.Y. : M.E. Sharpe, c2008 - 292 p. : ill.

ISBN: 9780765620347

Subjects--Topical Terms:
Advertising media planning.
Advertising media planning--Problems, exercises, etc.

LC Class. No.: HF 5826.5 / K444A 2008

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Advertising media : workbook and sourcebook /

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