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Developing winning brand strategies /

Finskud, Lars

Developing winning brand strategies / Lars Finskud - New York, N.Y. : Business Expert Press, 2009 - 104 p. : ill. - Marketing strategy collection .

Includes bibliographical references and index

ISBN: 9781606490433

Subjects--Topical Terms:
Advertising--Brand name products
Branding (Marketing)
Consumers' preferences

LC Class. No.: HF 5415.3 / F567D

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Developing winning brand strategies /

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