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Emerging trends, threats, and opportunities in international marketing : what executives need to know /

Czinkota, Michael R.

Emerging trends, threats, and opportunities in international marketing : what executives need to know / Michael R. Czinkota, Ilkka A. Ronkainen, and Masaaki Kotabe - New York, N.Y. : Business Expert Press, c2010 - 378 p. : ill. - International business collection / S. Tamer Cavusgil, Michael R. Czinkota, Gary Knight editors .

Includes bibliographical references and index

ISBN: 9781606490358

Subjects--Topical Terms:
Export marketing
Globalization--Economic aspects
International business enterprises

LC Class. No.: HF 1416 / C946E

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Emerging trends, threats, and opportunities in international marketing : what executives need to know /

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