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The experience effect : engage your customers with a consistent and memorable brand experience /

Joseph, Jim 1963-

The experience effect : engage your customers with a consistent and memorable brand experience / Jim Joseph - New York, N.Y. : AMACOM, c2010 - 222 p. : ill.

Includes index

ISBN: 9780814415542

Subjects--Topical Terms:
Branding (Marketing)
Brand loyalty
Customer relations

LC Class. No.: HF 5415.1255 / J673E

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The experience effect : engage your customers with a consistent and memorable brand experience /

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