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Normal view MARC view ISBD view

Brand meaning /

Batey, Mark

Brand meaning / Mark Batey - New York, N.Y. : Routledge, c2008 - 257 p. : ill.

Includes bibliographical references and indexes

ISBN: 9780805864557

Subjects--Topical Terms:
Branding (Marketing)
Product management

LC Class. No.: HF 5415.1255 / B373B

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