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Brand storming : managing brands in the era of complexity /

Fioroni, Michele

Brand storming : managing brands in the era of complexity / Michele Fioroni and Garry Titterton - Basingstoke : Palgrave Macmillan, 2009 - 223 p.

"This book was originally published as Brand storming : Gestire la marca nell'era della complessita? by Morlacchi Editore, Perugia, Italy"--T.p. verso

Includes bibliographical references and index

ISBN: 9780230222434

Subjects--Topical Terms:
Brand name products
Branding (Marketing)

LC Class. No.: HD 69 .B7 / F567B

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Brand storming : managing brands in the era of complexity /

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