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Brand rewired : connecting intellectual property, branding, and creativity strategy /

Chasser, Anne H.

Brand rewired : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe - Hoboken, N.J. : Wiley, c2010 - 224 p. : ill.

Includes bibliographical references and index

ISBN: 9780470575420

Subjects--Topical Terms:
Product management
Branding (Marketing)
Intellectual property
Strategic planning

LC Class. No.: HF 5415.15 / C427B

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Brand rewired : connecting intellectual property, branding, and creativity strategy /

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