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4-D branding : cracking the corporate code of the network economy /

Gad, Thomas

4-D branding : cracking the corporate code of the network economy / Thomas Gad ; with a foreword by Richard Branson - London : Financial Times Prentice Hall, 2001 - 183 p. : ill.

Includes bibliographical references

ISBN: 9780273653684

Subjects--Topical Terms:
Trademarks
Corporate image--Design
Branding (Marketing)
Industrial design coordination

LC Class. No.: HD 69 .B7 / G32F

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4-D branding : cracking the corporate code of the network economy /

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