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Consumer behavior /

Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. - 10th ed. Global ed. - Boston, Mass. : Pearson/Prentice Hall, c2010. - 592 p. : ill.

Includes bibliographical references and indexes

ISBN: 9780137006700

Subjects--Topical Terms:
Consumer behavior
Motivation research (Marketing)

LC Class. No.: HF5415.32 / S343C 2010

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Consumer behavior /

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