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Managing electronic media : making, marketing, and moving digital content /

Van Tassel, Joan M.

Managing electronic media : making, marketing, and moving digital content / Joan Van Tassel, Lisa Poe-Howfield. - Amsterdam : Elsevier, 2010. - 417 p. : ill.

Includes bibliographical reference and index

ISBN: 9780240810201

Subjects--Topical Terms:
Mass media--Management

LC Class. No.: P96.M34 / V367M

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Managing electronic media : making, marketing, and moving digital content /

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