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Normal view MARC view ISBD view

Advertising management /

Jugenheimer, Donald W.

Advertising management / Donald W. Jugenheimer and Larry D. Kelley. - Armonk, N.Y. : M.E. Sharpe, c2009. - 222 p. : ill.

Includes bibliographical references and index

ISBN: 9780765622600

Subjects--Topical Terms:
Advertising--Management
Advertising
Advertising--Case studies

LC Class. No.: HF 5823 / J833A

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