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Emotion and reason in consumer behavior /

Chaudhuri, Arjun

Emotion and reason in consumer behavior / Arjun Chaudhuri. - Amsterdam : Elsevier, c2006. - 165 p. : ill.

Includes bibliographical references and index

ISBN: 9780750679763

Subjects--Topical Terms:
Consumer behavior
Consumer behavior--Psychological aspects

LC Class. No.: HF 5415.32 / C428E

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