Introduction to marketing /
McDaniel, Carl
Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr. - 11th ed. , international ed. - Australia : South-Western Cengage Learning, c2011. - 777 p. : col. ill.
Includes bibliographical references and indexes
9780538754873
Marketing
Marketing--Management
HF 5415 / M322I 2011
Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr. - 11th ed. , international ed. - Australia : South-Western Cengage Learning, c2011. - 777 p. : col. ill.
Includes bibliographical references and indexes
9780538754873
Marketing
Marketing--Management
HF 5415 / M322I 2011
