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Winning at innovation : the A-to-F model /

Trias de Bes, Fernando, 1967-

Winning at innovation : the A-to-F model / Fernando Trias de Bes & Philip Kotler. - Basingstoke : Palgrave Macmillan, 2011. - 272 p. : ill.

Includes bibliographical references and index

ISBN: 9780230343436

Subjects--Topical Terms:
Technological innovations--Management

LC Class. No.: HD 45 / T742W

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