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Storybranding : creating standout brands through the power of story /

Signorelli, Jim

Storybranding : creating standout brands through the power of story / Jim Signorelli. - Austin, Tex. : Greenleaf, c2012. - 230 p. : ill.

Includes bibliographical references

ISBN: 9781608321452

Subjects--Topical Terms:
Branding (Marketing)
Marketing--Planning

LC Class. No.: HF 5415.1255 / S536S

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Storybranding : creating standout brands through the power of story /

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