Handbook of consumer psychology /
Handbook of consumer psychology /
edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes.
- New York, N.Y. : Psychology Press, c2008.
- 1273 p. : ill.
- Marketing and consumer psychology series / Curtis P. Haugtvedt series editor .
Includes bibliographical references and indexes
9780805856033
Consumer behavior
Decision making
Marketing--Psychological aspects
Advertising--Psychological aspects
HF 5415.32 / H362
Includes bibliographical references and indexes
9780805856033
Consumer behavior
Decision making
Marketing--Psychological aspects
Advertising--Psychological aspects
HF 5415.32 / H362
