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Creative strategies : idea management for marketing, advertising, media and design /

Pricken, Mario

Creative strategies : idea management for marketing, advertising, media and design / Mario Pricken. - London : Thames & Hudson, 2010. - 311 p. : col. ill.

Includes bibliographical references

ISBN: 9780500515402

Subjects--Topical Terms:
Creativity in advertising
Advertising campaigns

LC Class. No.: HF 5823 / P742C

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Creative strategies : idea management for marketing, advertising, media and design /

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