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Consumer behavior : buying, having, and being /

Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R. Solomon. - 10th ed. - Boston, Mass. : Pearson, c2013. - 614 p. : ill. (chiefly col.).

Includes bibliographical references and indexes

ISBN: 9780132671842 9780312671842

Subjects--Topical Terms:
Consumer behavior

LC Class. No.: HF 5415.32 / S646C 2013

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Consumer behavior : buying, having, and being /

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