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The new strategic brand management : advanced insights and strategic thinking /

Kapferer, Jean-Noel

The new strategic brand management : advanced insights and strategic thinking / Jean-Noel Kapferer. - 5th ed. - London : Kogan Page, 2012. - 492 p. : ill.

Includes bibliographical references and index

9780749465155


Brand name products--Management

HD 69 .B7 / K363N 2012

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