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The changing MO of the CMO : how the convergence of brand and reputation is affecting marketers /

Sachs, Marylee

The changing MO of the CMO : how the convergence of brand and reputation is affecting marketers / Marylee Sachs. - Farnham : Gower, c2011. - 103 p. : ill.

Includes bibliographical references and index

ISBN: 9781409423157

Subjects--Topical Terms:
Branding (Merketing)
Public relations

LC Class. No.: HF 5415.1255 / S223C

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The changing MO of the CMO : how the convergence of brand and reputation is affecting marketers /

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