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Consumer-brand relationships : theory and practice /

Consumer-brand relationships : theory and practice / edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin. - London : Routledge, 2012. - 424 p. : ill.

Includes bibliographical references and indexes

ISBN: 9780415783033

Subjects--Topical Terms:
Customer relations
Branding (Marketing)
Relationship marketing--Research

LC Class. No.: HF 5415.5 / C667

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Consumer-brand relationships : theory and practice /

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