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Innovation : the five disciplines for creating what customers want /

Carlson, Curtis Raymond

Innovation : the five disciplines for creating what customers want / Curtis R. Carlson and William W. Wilmot. - New York, N.Y. : Crown Business, c2006. - 356 p. : ill.

Includes bibliographical references and index

ISBN: 9780307336699

Subjects--Topical Terms:
Technological innovations--Management--Case studies
Organizational effectiveness--Case studies
Creative ability in business--Case studies
Industrial management--Case studies
New products--Case studies

LC Class. No.: HD 45 / C374I

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Innovation : the five disciplines for creating what customers want /

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